Designing for cybersecurity: Social campaign promoting a data clean room
As Senior Digital Designer for an AI-powered cybersecurity company, I led the creation of a visual system to promote their groundbreaking data clean room solution. The clean room enables secure cyber incident response, allowing organizations to investigate and mitigate threats while maintaining data integrity.
Design Approach:
- Cohesive Visual System: Developed a clean, white visual aesthetic with branded elements to reflect precision, sophistication, and trust.
- Alignment with Identity: Ensured the design communicated the company’s leadership in AI-driven cybersecurity, bridging technical expertise with accessible, engaging design.
Results:
The visual strategy effectively increased visibility and engagement across digital platforms, making the complex solution more approachable and reinforcing the company’s expertise in secure data management.