Designing for cybersecurity: eBook Design

In collaboration with a senior program manager and a senior copywriting manager, I designed an eBook for a leading cybersecurity company. The project aimed to showcase compelling customer success stories, emphasizing the impact of the company’s solutions through both strong narratives and thoughtful design.

Design Approach:
Using Adobe InDesign, I applied editorial design principles to create a visually engaging and cohesive layout. Key design elements included:

• Brand Consistency: I utilized the company’s brand colors, typography, and text settings to ensure a unified visual identity.
• Visual Hierarchy: Strategic use of headings, subheadings, and body text guided readers through the content, enhancing readability.
• Typography: Carefully chosen typefaces balanced bold, attention-grabbing headlines with clean, readable body text.
• Collaboration: Close collaboration with the senior copywriting manager ensured that the visuals complemented the storytelling, resulting in a seamless blend of design and content.

Results:
The eBook successfully highlighted customer success stories while reinforcing the company’s brand, supporting both marketing and sales initiatives.

Tools & Techniques:

• Adobe InDesign
• Editorial layout design
• Brand-focused typography and color integration