Visual system and product design for top entertainment company

As Senior Visual Designer, I developed and refined a design system for this top entertainment company’s Tableau visual dashboards, enhancing their data visualization and storytelling capabilities. I executed the entire project within a 3-month contract.

Design Approach:

• Standardization: Created consistent color schemes, typography, and hierarchy to improve the dashboard experience.
• Data Storytelling: Applied techniques to present complex data in a clear and engaging way.

• UX Research: Conducted user interviews to gather insights and refine the design based on real user needs.
• Prototyping & Testing: Wireframed and prototyped in Figma, conducting user testing to validate designs before building and implementing the design system into Tableau.

Results:
The project improved data visualization by focusing on clarity, consistency, and user-centered design, leading to more effective and impactful dashboards.

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