Large-format store signage for new shoe launch

I designed large-format signage for a major shoe brand’s headquarters store to build excitement for a new running shoe launch. The visuals adhered to strict brand guidelines, creating a cohesive and impactful campaign presence.

Design Approach:

• Bold Visuals: Developed attention-grabbing artwork to highlight the product launch.
• Brand Consistency: Maintained alignment with the brand campaign’s visual direction.

Execution & Collaboration:
As lead Graphic Designer, I collaborated with pre-press teams and focused on:

• File Preparation: Carefully executed print files with correct layering and formatting for flawless production.
• Material & Specifications: Accounted for materials and specs to ensure a smooth installation process.
• Tools Used: Photoshop and Illustrator for artwork creation and file optimization.

Results:
This project showcased my expertise in print design, brand consistency, and pre-press collaboration, delivering high-quality, large-scale visuals that elevated the product launch.